As a non-profit organization, you likely have a mission statement that describes your purpose and goals. But have you tried to summarize and simplify your mission statement? Having a mission statement intro that is 10 words or less can be a powerful tool for communicating your message and inspiring action from donors, volunteers, and other stakeholders.
Here are some reasons why having a concise mission statement intro is vital for non-profits:
by Matt Ashley
If your organization relies on volunteers, ensuring you're getting the most out of their time and contributions is essential. Volunteers can be invaluable assets, and maximizing their potential is critical to achieving your goals and ultimately doing more for your mission.
Here are 7 strategies that will set the foundation to help you get the most out of your volunteers:
Dig your fundraising well before you get thirsty
One of Jason Ledlow’s (co-founder, HGAFundraising) favorite authors is Harvey Mackay, who wrote a book called Dig Your Well Before You’re Thirsty. What he took away from the book in the non-profit space is that you should be nurturing donor relationships all year round so you can pull on those relationships when you need additional resources. When you neglect the relationship until it is time to ask for donations, the well is not as deep.
Cultivating relationships with donors is a long game. One of the non-profits we work with found this out recently. After five years of the Executive Director nurturing a donor relationship, the donor made a 7-figure donation. Think of how a donation of that size could advance your mission. It’s worth putting the extra effort in to ensure your donors feel connected with your non-profit and its mission.
If we could give every single non-profit preparing for a fundraising event one piece of advice, it would be this: Don’t underestimate your silent auction. Something we see a lot of non-profits do is treat their silent auction like an afterthought or a bargain bin for donated items that don’t fit into their live auction. They’re leaving a whole lot of money on the table. With the right strategy, silent auctions can earn just as much or ever more than your live auction.
We work with non-profits to help them raise more money for their cause, and here are the 5 easy-to-implement strategies that will turn your silent auction into a major revenue generator.
Jason Ledlow, Trevor Nelson, and Amy Meyers sat down at the end of 2022 to answer your questions about non-profit fundraising. They discussed working with a board, nurturing donor relationships, and how to maximize revenue from galas.
At HGA, we're dedicated to helping nonprofit organizations Raise More Money through coaching, auction items, and auction software.
Every Day We're Fundraising!
HGAFundraising is a division of HGA Group LLC