At a recent fundraising event, an organization sold 9 of our 6-adult Tuscany Villa packages for $10,000 each, netting $45,000. That’s a dream come true for many non-profits. However, this article is not about how they used consignment items to raise more money for their non-profit. It is about how they can continue to raise that kind of money for their non-profit in the future.
We were speaking to someone people from the organization post-event and remarking how amazing it was that they had just identified 9 major donors for their organization. After a little bit of conversation, we also learned that they had never met 4 of those donors. They were brought along as guests. This is where profiling your donors comes into play.
Dig your fundraising well before you get thirsty
One of Jason Ledlow’s (co-founder, HGAFundraising) favorite authors is Harvey Mackay, who wrote a book called Dig Your Well Before You’re Thirsty. What he took away from the book in the non-profit space is that you should be nurturing donor relationships all year round so you can pull on those relationships when you need additional resources. When you neglect the relationship until it is time to ask for donations, the well is not as deep.
Cultivating relationships with donors is a long game. One of the non-profits we work with found this out recently. After five years of the Executive Director nurturing a donor relationship, the donor made a 7-figure donation. Think of how a donation of that size could advance your mission. It’s worth putting the extra effort in to ensure your donors feel connected with your non-profit and its mission.
For non-profits, record years mean that you can help more people or start new programs to help the same people in more ways. That is why at HGAFundraising, we are passionate about helping non-profits maximize the money they raise.
A new year often means new fundraising goals. In some ways, this is exciting because you have the whole year ahead of you to raise money for your programs. In other ways, it can be daunting because you may not yet have much in the way of numbers on the board. Here are 5 ways you can kickstart your 2023 fundraising.
Make it Easy for Your Donors to Give
At HGAFundraising, we go out of our way to make it as easy as possible for folks to work with us, and we encourage non-profits to do the same. When you look at donors on a fundamental level, they are consumers. Consumers like convenience. They don’t like friction or having to jump through hurdles in order to buy something, or in this case, to give.
If you’ve worked with us, read our blog, or watched our webinars before, you will have seen us talk about making things super easy. We encourage non-profits to be transparent rather than hiding things between curtains and opt-in pages. Here are some things you can do to reduce the friction in your fundraising.
Year-end donor asks are popular in the non-profit world as a final push to meet revenue goals and to connect with donors, so you are on their minds when they’re looking at next year’s budget. There is no right or wrong way to do your year-end donor asks, but there are some things you can do to use this opportunity to strengthen the relationship you have with donors and get them excited about your plans for the coming year. Consider these elements to your non-profit’s year-end asks:
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