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At HGAFundraising, we go out of our way to make it as easy as possible for folks to work with us, and we encourage non-profits to do the same. When you look at donors on a fundamental level, they are consumers. Consumers like convenience. They don’t like friction or having to jump through hurdles in order to buy something, or in this case, to give.
If you’ve worked with us, read our blog, or watched our webinars before, you will have seen us talk about making things super easy. We encourage non-profits to be transparent rather than hiding things between curtains and opt-in pages. Here are some things you can do to reduce the friction in your fundraising. Our friend Mark West sat down with professional auctioneer Micki Pickering to discuss simple ways that non-profits could generate revenue at their fundraising events. Here are 5 revenue generators you can use, plus some great ideas for simple yet engaging fundraising games you can run at your next gala.
Year-end donor asks are popular in the non-profit world as a final push to meet revenue goals and to connect with donors, so you are on their minds when they’re looking at next year’s budget. There is no right or wrong way to do your year-end donor asks, but there are some things you can do to use this opportunity to strengthen the relationship you have with donors and get them excited about your plans for the coming year. Consider these elements to your non-profit’s year-end asks:
Value A good way to increase the money your non-profit makes on live and silent auction items is to not advertise the item’s value. The disadvantages of listing an auction item’s value are:
The non-profit sector has changed a lot in the last few years. We’re starting to see the average donor age come down, and there are a lot of new people in roles. This doesn’t mean it’s impossible to scale your non-profit; it just means you need to think big instead of trading on your name.
When we’re working with a non-profit, we encourage them to double their revenue goal from the previous year. From there, we reverse engineer how we can make it happen. |
HGAFundraisingAt HGA, we're dedicated to helping nonprofit organizations Raise More Money through coaching, auction items, and auction software. |