As a non-profit organization, you likely have a mission statement that describes your purpose and goals. But have you tried to summarize and simplify your mission statement? Having a mission statement intro that is 10 words or less can be a powerful tool for communicating your message and inspiring action from donors, volunteers, and other stakeholders.
Here are some reasons why having a concise mission statement intro is vital for non-profits:
1. It grabs people's attention. In today's fast-paced world, people have short attention spans and are bombarded with information constantly. A brief, compelling mission statement intro can help your organization stand out and capture people's interest.
2. It's memorable. A short and snappy mission statement intro is likelier to stick in people's minds than a long and complex one. This can help ensure that people remember your organization and what it stands for, even if they don't have time to read your entire mission statement.
3. It can be used in a variety of contexts. A concise mission statement intro can be used in various communications, such as social media posts, elevator pitches, and fundraising appeals. By unifying your messaging around a single, memorable phrase, you can create a stronger brand identity and increase the impact of your outreach efforts.
So how do you create a mission statement intro that is 10 words or less? Here are some tips:
Remember, your mission statement intro is not a replacement for your complete mission statement. Rather, it is a tool for simplifying and summarizing your message in a way that is easy to understand and remember. By crafting a compelling mission statement intro that is 10 words or less, you can increase the impact of your communications and inspire more people to support your cause.
Subscribe to stay up to date with new articles, webinars, and podcasts!
At HGA, we're dedicated to helping nonprofit organizations Raise More Money through coaching, auction items, and auction software.